Position Overview: We seek an experienced and strategic Manager, SEM (Shopping Ads), to lead our shopping ad campaigns and strategy. In this role, you will manage and optimize our shopping ad campaigns on platforms such as Google Shopping, Bing Shopping, and other relevant networks. Your focus will be to grow e-commerce sales while maximizing ROI, increasing product visibility, and driving conversions through effective shopping ads and feed strategies.
Key Responsibilities:
- Strategy Development: Design and implement robust shopping ad strategies that align with e-commerce goals, targeting the right audience segments to increase product visibility and drive sales.
- Campaign Management: Develop, manage, and optimize shopping ad campaigns across various platforms, including Google Ads and Microsoft Ads, and other relevant networks. Adjust product feeds, bid strategies, budgets, and targeting to meet performance objectives.
- Product Feed Management: Oversee the creation and maintenance of product feeds, ensuring accurate and up-to-date information for optimal campaign performance. Be able to troubleshoot and resolve feed-related issues promptly.
- Performance Analysis: Constantly analyze shopping ad campaigns and site performance to identify opportunities for growth and improvement. Provide actionable insights and recommendations to enhance campaign effectiveness.
- A/B Testing: Design and execute A/B tests on product assets, landing pages, and campaign structure to optimize performance and identify incrementality opportunities.
- Collaboration: Work closely with the e-commerce team, creative team, and other stakeholders to ensure that product listings and landing pages are compelling and aligned with campaign objectives.
- Budget Management: Manage and optimize budget allocation for shopping ad campaigns to ensure cost efficiency and maximize return on investment.
- Reporting: Prepare detailed performance reports and presentations for stakeholders, highlighting key metrics, trends, and actionable insights.
- Industry Trends: Stay current with industry trends, platform updates, and best practices in feeds and shopping ads to maintain a competitive edge and drive continuous improvement.
To join our band, you'll need the following experience:
- Bachelor’s degree in Marketing, Business, or a related field. An advanced degree or certification (e.g., Google Ads Certification) is a plus.
- Proven experience (typically 5+ years) managing shopping ads and PMax campaigns with a track record of driving successful e-commerce outcomes.
- Demonstrated expertise in managing and optimization of product feeds.
- Strong knowledge of shopping ad platforms and tools, including Google Ads, Bing Ads, Google Merchant Center, Feednomics, Channel Advisor, Google Analytics, and other related technologies.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication skills, capable of presenting insights and recommendations to technical and non-technical stakeholders.
- Experience managing budgets greater than $500K a month and allocating resources effectively.
- Identifies opportunities to improve performance by leveraging CRM data and advanced audience segmentation techniques.
- Collaborative team player able to effectively build consensus around program vision and drive initiatives to completion through partnership with diverse constituents.
Why Guitar Center? Here's just some of the rewards:
For our employees who are musicians we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.
Pay Rate: $140,000 $150,000/yr depending on background and experience.
This position is eligible to participate in the Guitar Center Company bonus program based on Company performance.
The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations
Love this gig and want to apply?
Send your resume and cover letter today along with salary expectations!
Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.
If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request a reasonable accommodation by sending an email to recruiting@guitarcenter.com.
Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.
If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by calling 1‐818-735-8800 ext. 2862 or by sending an email to recruiting@guitarcenter.com.